Augmented reality displays are a more intuitive and safer way to use navigation, access information, make calls, and listen to music without moving the eyes away from the road. All the information can be displayed on the windshield, a projector screen to decrease the driver’s distraction and offer safety and convenience.
The key drivers of this technology is that there is no need for the driver to look at the GPS box or dashboard because the GPS navigation system is displayed right on the windshield and helps them to interact with the apps hands-free. One potential advantage is that it can be easily fixed on the dashboard of any car since the device is based on active glass display technology.
However, the issues regarding the technology gap must be addressed. The system must be able to project the images on a larger screen in order to cover more of driver’s field of view. Augmented Reality Display technology needs to monitor the position of driver’s head in order to align the real objects in augmented reality and the images should be fed with zero latency, which requires superfast processors. The real challenge is developing a software that can make use of the full potential of these displays.
Download Sample of This Strategic Report:https://www.kennethresearch.com/sample-request-10065129
The market is segmented by vehicle type into Luxury passenger cars, Mid-level passenger cars, Entry-level passenger cars, Light commercial vehicles. The market is primarily composed of the entry-level passenger cars segment which posted an augmented reality system penetration of more than 2 million vehicles during 2015 and is expected to dominate the market in the next four years
Request For Full Report:https://www.kennethresearch.com/sample-request-10065129
The market is geographically segmented around APAC, Europe, Latin America, MEA and North America. During the forecast period Europe is expected to dominate the global market by accounting for 33% of the total market shares by 2020.
Google and Apple are potential entrants into the market and are further penetrating the market with Android Auto and CarPlay. The leading vendors in the market are Hyundai Motor, Continental AG, Garmin, BMW AG, Pioneer Electronics. The other prominent vendors in the market are Audi and Honda, Jaguar, Mercedes-Benz, Nippon Seiki, Bosch, Delphi Automotive, Denso, General Motors, Harman, Panasonic, and Volkswagen.
Kenneth Research is a reselling agency providing market research solutions in different verticals such as Automotive and Transportation, Chemicals and Materials, Healthcare, Food & Beverage and Consumer Packaged Goods, Semiconductors, Electronics & ICT, Packaging, and Others. Our portfolio includes set of market research insights such as market sizing and market forecasting, market share analysis and key positioning of the players (manufacturers, deals and distributors, etc), understanding the competitive landscape and their business at a ground level and many more. Our research experts deliver the offerings efficiently and effectively within a stipulated time. The market study provided by Kenneth Research helps the Industry veterans/investors to think and to act wisely in their overall strategy formulation.
Phone:+1 313 462 0609