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Personal Exercise Mats Market – By Key Players, Application, Type And Region 2018 to 2028

Study on the Global Personal Exercise Mats Market

The market study on the Personal Exercise Mats market published by Fact.MR highlights the essential parameters that are expected to shape the growth of the Personal Exercise Mats market in the upcoming years. The report maps the trajectory of the Personal Exercise Mats market by taking into account historical data for the period between 20XX-20XX and considering 20XX-20XX as the forecast period.

The presented study evaluates the different factors that are likely to influence the dynamics of the Personal Exercise Mats market including the current trends and recent developments on the technological front. In addition, the micro and macro-economic factors that are likely to impact the growth of the Personal Exercise Mats market during the assessment period are assessed in detail.

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Segmentation of the Personal Exercise Mats Market

The analysts have segmented the Personal Exercise Mats market into various sections to offer a microscopic understanding of the market. The different segments studied in the report include:

Competition Landscape

According to the Fact.MR study, the global personal exercise mats market will remain a fragmented landscape, where global leaders, such as EuProMed s.r.o., Lotus Design, Airex AG, Baya, Ecoyoga Ltd., and Equilibrium DFS are augmenting their R&D investments, targeting innovative product line-ups. A majority of leading brands competing in the personal exercise mats industry are benefiting from the rising potential of European market, and are likely to rely majorly on E-commerce for yoga mats sales.

personal exercise mats market competitive footprint by region

The mid-level players, such as

  • Jade Yoga,
  • Kurma Grip,
  • Shenzhen Haifuxing Technology Co., Ltd.,
  • Stilelibero Ltd.,
  • Uwin, and
  • Yoga Design Labs

are introducing novel low-cost variants to hold a significant revenue share in the market. Launch of promising products that are closely aligned with shifting customer preference holds a competitive advantage in the personal exercise mats market. 

On the other side, market challengers are focused on innovations in personal exercise mats that are based on a mix of technology and research, ultimately delivering novel offerings in the sticky mats category. Several companies also focus on experimentation around the ‘sticky factor’ of personal exercise mats so as to cater to a diverse range of demands of exercise enthusiasts.

Development of value added and multi-purpose personal exercise mats, such as mats for yoga, Pilates, and other fitness activities will remain a key focal point of a number of participants in the personal exercise mats market. Intelligent sales management has identified to emerge as a profitable strategic move for various competitors in the personal exercise mats market. Brands that are investing in intelligent sales management are particularly attracting customers through lucrative discount offers on E-commerce platforms. Growing focus of manufacturers on offering high quality mats that are pleasant to touch, do not absorb sweat, comfortable, long-lasting, reasonably priced is likely to intensify demand.

personal exercise mats market opportunity assessment by material

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Key Factors Determining Growth of the Personal Exercise Mats Market

  • Growing adoption for yoga and other fitness programs, coupled with shifting focus of consumers to total well-being, has been substantially favoring the sales of personal exercise mats, such as yoga mats. The expanding workout and wellness culture continues to nourish the growth of manufacturers that are offering value added products with appealing discounts.
  • The proliferating health and wellness industry, primarily driven by influencers and celebrities that are increasingly sharing daily workout regimes on social channels, continue to keep personal exercise mats market attractiveness intact, particularly among millennial. Growing focus of brands on leveraging celebrity impact to appeal consumers to make a purchasing decision is likely to reinforce the position of personal exercise mats market in near future.
  • While consumers are feeling the pinch of rising health care costs, a plethora of physical wellness related activities have taken a center stage in their life. Brands are capitalizing on consumers’ increased focus on health and wellness with their multipurpose product offerings, such as personal exercise mats for yoga and fitness activities.
  • Growing focus of manufacturers on offering eco-friendly and non-toxic material based personal exercise mats in line with shifting consumer preference for greener products is likely to translate into steady growth of the market. Development of yoga mats that are composed of recycled foam to offer the highest level of comfort and stability to the customers has witnessed a marked adoption in recent years.
  • Rising popularity of yoga, particularly in Western countries is favoring the sales of yoga equipment and accessories, such as mats.

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Personal Exercise Mats Market – Key Restraining Factors

  • Strong presence of unorganized players is increasingly creating unnecessary competition in the personal exercise mats market, minimizing the scope of individually generating high revenues.
  • Personal exercise mats market still remains underpenetrated to a certain extent as a sizeable potential consumer pool in developing countries continue to use ordinary mats rather than purchasing those that are specifically designed for personal exercising and yoga.

Personal Exercise Mats Market – Additional Insight

Third Party Online Sales Channels Emerging Lucrative among End Users

Shifting customer preference for making online purchases in line with the associated ease driven by rapid advancements in technology continue to drive sales of personal exercise mats via third part online channels. Subsequently, market forerunners are focusing on benefiting through the E-commerce portals by providing their value-based offerings to customers beyond any geographical barriers. Varied pricing discount options and better product transparency offered by online sales channels continue to benefit the manufacturers and customers of personal exercise mats alike.

Personal Exercise Mats Market – Research Methodology

personal exercise mats market taxonomy

An authentic methodology and holistic approach lay the base of the actionable insights presented in the personal exercise mats market. The Fact.MR study provides comprehensive information about the growth projections of personal exercise mats industry along with a systematic breakdown of the factors shaping the growth of the market.

Comprehensive primary and secondary research has been done to lay down actionable insights into the projection analysis of personal exercise mats market. The report on personal exercise mats market has also undergone pre-publish validation tunnels to ensure the uniqueness of the information offered in the report.

Critical insights enclosed in the report:

  • Country-wise assessment of the Personal Exercise Mats market
  • Underlying opportunities for emerging players in the Personal Exercise Mats market
  • Y-o-Y growth projection of the different segments and sub-segments of the Personal Exercise Mats market
  • SWOT and Porter’s Five Forces analysis to provide a clear understanding of the various companies in the Personal Exercise Mats market
  • Key strategies, product line, and market position of the established players in the Personal Exercise Mats market

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The report aims to provide answers to the following questions related to the Personal Exercise Mats market:

  1. Which product is expected to witness the highest adoption rate across various geographies?
  2. What are the organic and inorganic strategies adopted by market players in the Personal Exercise Mats market?
  3. What are the current trends that are impacting the growth of the Personal Exercise Mats market?
  4. Who are the leading companies operating in the Personal Exercise Mats market?
  5. What are the marketing strategies adopted by key players to improve their sales and standing in the market?

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