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Nino Staxx collabs with StuntOrBall Champions on a brand new release: Chicken Chase

Artist and songwriter Nino Staxx recently announced the release of a new studio effort, “Chicken Chase,” with Stunt Or Ball Champions. This new outing sets the bar higher for the artist, showcasing the ever-so focused punch of his sound, as well as his ability to reach out to the audience on a more personal level with his lyrics: it’s all about that hustle! His collaboration with Stunt Or Ball Champions is truly spot on, giving the song a really amazing dynamic range.

What really sets Nino Staxx’s music apart is definitely the fact that the artist knows exactly what he wants to achieve in terms of sound and vision. “Chicken Chase” is a perfect example of this, as it combines influences as diverse as modern hip-hop, and old-school rap, going for a one-of-a-kind sound with a lot of balance. This release features an outstanding production, making for a smooth and energetic listening experience from the moment you hit the play button.

Find out more about Nino Staxx and StuntOrBall Champions, and do not miss out on “Chicken Chase,” which is now available on the best digital music streaming platforms on the web.

Spotify: https://open.spotify.com/track/6NLRz1bZQsR5Y8CGHT5015
Apple Music: https://music.apple.com/us/album/chicken-chase-feat-stunt-or-ball-champions-single/1527576533
Tidal: tidal.com/browse/track/151903198?play=true

 

 

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News

The new 24k Gold Apple Watch 6 is selling like hot cakes

 

September 15, 2020, came along with Apple rousing the internet with the release of its Apple watch series 6, which is rumoured to have qualities that match those of a professional health expert.

The watch is said to deliver breakthrough wellness and fitness capabilities like featuring a blood oxygen sensor that offers users even more insight into their overall wellness. As opposed to the previously released Apple Watch Series, the Series 6 delivers many notable hardware improvements, including a faster S6 System in Package (SiP) and next-generation always-on altimeter, along with its most colourful line-up yet, featuring a beautiful palette of new case finishes and bands. watchOS 7 brings Family Setup, sleep tracking, automatic handwashing detection, new workout types, and the ability to curate and share watch faces, encouraging people to be more active, stay connected, and better manage their health in new ways. This is a watch that goes beyond the standard of watches, imagine having a watch that can improve your health with workout suggestions and health tracker.

As every Apple product usually does, the series 6 had the world in awe at their most current innovation, and I believe it is safe to say that many people lust after the watch but better than this improved watch series, you could have a uniqueness to your watch that no other watch will possess.

In the world of luxury, two of the same kind is repetition and is unforgivable. We have an offer that will make the hair on your skin stand in excitement, that will whisper the most fantastic love words in your ear.

Goldgenie offers the new apple watch series 6 in a range of customised jewels; you can have the straps of your watch replaced with the purest and finest 24k gold, Rose Gold, Platinum, Swarovski crystal, or Diamonds. Our selection gives you a choice of stainless-steel watch straps and cases customised in one of the above finishes, or if preferred, we can also supply the Apple watch 6 series in solid 18k gold. My love language is a first-class luxury, what’s yours?

The best things are rare to find which is why there is a limited offer for customisation. The best things are also best felt rather than heard about or sighted. The feeling of luxury is second to none, a second person cannot feel what you feel by the stories you tell them, they have to experience it for themselves, and this best of luxury, you will only find at goldgenie.com.

We understand that people may worry about the genuineness of the product but Goldgenie has been around since the nineties and they have provided uncompromised services to high-ranked members of the society all over the world and there has never been a dissatisfaction with the services. But for clarity sake and assurance, all services and item purchased from Goldgenie are always backed with a certificate of originality, this certificate will state all the qualities of the jewel so you can stuff your fear away now.

For convenience purposes and for those who wish to fast track their items, there is an incorporation of crypto technology payment system to ensure that payment is smooth and error-free.

Media Contact
Company Name: Goldgenie
Contact Person: Stephanie Fox
Email: Send Email
Phone: +44 208 804 6200
Country: United States
Website: www.goldgenie.com

Read more: http://www.digitaljournal.com/pr/4836089#ixzz6ahbXKGLb
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News

Slimming Solutions Launches New Website!

Slimming Solutions Med Spa in Lee’s Summit, MO is pleased to announce the unveiling of their new website, https://www.slimmingsolutionsspa.com/. The goal of the site is to showcase Slimming Solutions full-service medical spa that serves the greater Kansas City area.

Slimming Solutions began with a vision to provide medical weight loss solutions and cosmetic enhancements of all types, with advanced non-invasive body sculpting, skin tightening, neurotoxin treatments for anti-aging and beautification, dermal fillers for facial sculpting, and medical grade skincare through microdermabrasion, chemical peels, bioidentical hormone replacement, and more. The new website’s aim is to bring information on all these treatments to Slimming Solutions Med Spa’s patients and those seeking knowledge about specific treatments, conditions, and other concerns.

Slimming Solutions Med Spa’s patient-centric approach to beauty and cosmetic enhancement has made them an authority on face, body, and skin rejuvenation in Kansas City since 2007. The website is another tool to bring their extensive knowledge and decades of experience to patients by answering the most commonly asked questions, showcasing before and after photos of successful treatments, and providing information on treatments from a variety of perspectives.

The website provides information about the four areas of concentration, injectables and fillers, facial treatments, body treatments, and health & wellness, with pages on each procedure and how they can help achieve weight loss, body sculpting, skin rejuvenation, and anti-aging goals. Slimming Solutions is committed to whole body health, with treatments that include bio-identical hormone replacement therapy to regain internal balance, teeth whitening, skin conditions, tattoo removal, sexual health treatments, and vascular health.

Slimming Solutions Med Spa has undertaken extensive training from medical experts around the world, even hosting private training sessions with experts to ensure our staff has the expertise and knowledge required to give our clients world class treatments with talented specialists who understand the face and body at a cellular level for maximum positive results. With this new website, we can put our knowledge at our clients’ fingertips to learn everything they need to about the services we offer, and we make it easy to contact us to get your treatment started quickly and at your greatest convenience.

It’s an exciting time to be at the forefront of cosmetic enhancement, with technological and medical advancements growing by leaps and bounds to revolutionize how we can help our clients achieve their goals in aesthetics. With this new website, we can provide answers, demonstrate our knowledge, and showcase our talent and compassion for patient care so you know you’re in the best hands for all of your aesthetic and wellness needs.

Slimming Solutions Med Spa

606 NE 291 HWY

Lee’s Summit, MO 64086

(816) 524-3438

 

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News

Russell Armstrong Interview – Managing Director and founder of RA Tech UK Ltd

Please tell us something about yourself. I am a qualified (HND) heating and ventilation design engineer and as part of that a design draftsman. I have worked in professional sales (in the HVAC industry) and back in 2001 I started out with my own business installing kitchens and bathrooms (Integrated Interiors). A few years later (2007) I got married to Ally and moved from Nottingham to Derby and re-branded my business to be a plumbing minor works and small repairs company – iiplumbing. It was whilst I was doing a job for a local company that I got the inspiration to develop a product that I needed but couldn’t find existed. That was to become the product I invented!

How did you get into what you do right now? Please tell us more about your journey. I am an avid watcher of The Apprentice. Every year I thought I could do those tasks way better than the candidates, the task subjects, (marketing, treasure hunt, sales, production, pitching, branding etc) all seemed to be types of projects that I might be able to do well. I decided I would at least make an application for the show (even though at 50 (at the time) I probably wouldn’t be accepted) but if I did make an application I would at least have to have a credible business idea. I was therefore looking for ideas. When the concept of hotun came to me, I thought that that could be the perfect business idea. Alan Sugar was after all, a product person. But me being me, just having an idea didn’t seem enough, so I decided to work out a design and draw it up as a concept. Once I had done that I just wanted to prove the concept at least works, so my wife’s uncle (in law), who designed, drew and 3D printed scale models accepted to turn my 2D drawing into a 3D cad model that enabled me to do a 3D version of my tundish. (I still have the product in our display cabinet!)

I cobbled together a valve and spring and tested the unit on my system at home, and amazingly it worked really well! So much so that I took the concept from a business idea into a “what could I develop here” idea

I knew that I was onto something because if I, as a plumber, would think this is a good idea and made a plumbers life easier & quicker, then I was sure that other plumbers would think the same, as long as I could manufacture the product at the right price to sell into the supply chain giving everybody their desired margins and the product still arriving at the trade counter at a price a plumber/installer would think was good value.

It took me roughly 12 months from that point to a point of having a working prototype (still 3D printed) and a further 6 months to get the tooling. In the process I had to:

Employ a company to take on the design development to produce a design suitable for injection molding (they were based in Derby) Employed a company who could manufacturer the injection molding tooling and then carry out the production and assembly (They were based in Derby)

I found a company near me in Hatton who specialized in doing rubber moldings (for the valves)

I needed a manufacturer of precision lightweight springs, I find one in Nottingham

Then I needed a company who could manufacture bespoke shoulder bolts. They came from further afield (In Liverpool)

Who are your role models? Im not sure I have any role models in the way that the question is normally asked. I don’t think “I want to be like Alan Sugar, Richard Branson” etc. I have taken many of my life’s values (honesty, integrity, work ethic) from my Mum and Dad who both went through really tough financial times, they took on a failing business and built it up to a thriving and profitable livelihood. My dad was also responsible for me aiming to get a trade under the guidance of having a trade I would never be out of work. The trade I got into was the HVAC industry and although, at times I have had periods of no work, it has meant I now have a business that could become a legacy for my family.

What inspires You? I love to hear about peoples successes. There is nothing more intoxicating to me than to hear how someone has taken the journey from start, to a point of achievement.

Please tell us about your brand/s.

RA Tech

The company name started out as a rational to use the branding colour gold within my corporate colours. According to the internet, RA is the Sun

god, he was the most important God the Lord of all the Gods, his power is that of creation! Fittingly my initials are also RA and can be combined as well with Russell and Ally. The branded ra in a shining Gold with the sun glinting off of the “r” wrapped around the “a” also depicts arms behind the “a” in a supporting and loving way but also showing them intrinsically supporting of each other and combined together.

Avoiding the use of my actual name and developing a company name that was not directly associated with the HVAC industry also created the space to evolve into any industry that came across my path that I thought would augment the business without being branded bound.

To that extent I did take inspiration from Alan Sugar and AMStrad (Alan Michael Sugar trading) and to a certain extent the Virgin brand, which has famously many different product portfolios behind its belt.

hotun

Whilst RA Tech would be the company, the product also had to establish its own brand identity and it had to do that fast. I started out leading with the product brand rather than the company. The product was most important to establish. My initial name was Hot tun or Hottun (hot tundish). I knew that different UK accents would put different spins on the pronunciation, but in creating an indistinct pronunciation also created a talking point “how do I pronounce that?” This established product awareness in a fun and friendly way. From my own perspective, I am from Essex and Hertfordshire, I have a tendency to drop the H, so Hottun becomes ‘otun, but in (posh?) BBC English one might pronounce it hoe-tun (as in toe). I also wanted to try and emulate the success of the brand Hoover being associated with the verb to hoover the floor, not vacuum, after all, even people with Dysons still hoover the floor!

If I could create the legacy of installers/plumbers always wanting the tundish called hotun, then they would always ask for a hotun even when putting a rival product in. The generic name for the product has evolved to become a dry trap tundish. So once I can establish the hotun dry trap tundish as a generic product it has a good chance of rolling off the tongue

I had a logo design company do some concepts of the name and stylized logos. The inverted triangle was my favorite. It showed the wide part of the tundish leading to the piped outlet. The designer had it in a solid red but I added the gold/yellow lines to bring in that colour from the RA and the tech in red to reflect the red in the triangle. For different colour combinations (for different colour back grounds) we can have (without losing brand) the word hotun in red, yellow/gold or black, likewise the

word “tech” can be altered to suit to match or contrast with the use of those three colours.

The design company did suggest to drop one of the T’s from Hottun. This stopped the product becoming a double barreled name and easier to pronounce, so Hot- tun (two distinct separate syllables) became hotun and the word could become very easily “slanged” to ‘otun or “hoetun” but both being a “slurred” double syllable. I dropped the capital H to a lower case h to try and have a talking point and create interest and to try and encourage the use of it becoming a hoover the floor type brand association.

As a matter of interest the way hotun is now pronounced makes it very easy to combine with dry trap tundish. The hotun dry trap tundish is easier to combine than Mactun dry trap tundish or Teslatun dry trap tundish as both of those names are distinct two syllable names.

The product brand name “hotun” also lends itself to other add on brand names like, hotun hiflo, hotun shield, hotun detect etc and so grows that family of products

The combined logo is meant to be read “hotun by RA tech” leaving the reader know the product generic brand “hotun” and also get used to the company brand name “RA Tech” being associated with a tried and tested, successful product.

 

Strap lines that have evolved with the brand names

hotun – its not just a tundish

hotun hiflo – the tundish evolved

hotun detect – it makes hotun sense

Are also fun and describe the product quickly

What’s your most memorable experience? I have had so many different “memorable” experiences its difficult to choose the most!

Climbing an 80 foot tree when I was 14 to rescue a crashed model turbo fan remote controlled aircraft

Getting stuck on a welsh mountain (school trip) at 13 getting (mild) hypothermia

Scoring 60 goals in one season for my Scout football team

Playing chess for the junior school chess team sitting there in the school canteen but being so nervous that I was shivering so much I was almost sick!

Buying my second car (my dream car at the time) a 3.0 S Ford Capri and nearly wrapping it round a roundabout because the brakes were no good

But probably, getting an email from Worcester Bosch saying they like my product and why don’t I go in to have a chat with them and when I did, they told me that my invention had solved a problem that they had been trying to solve for 2 – 3 years!

Which social media channels work best for promoting your work? What exactly do you do on the social media channel that makes it work for you? When I first brought hotun to market, I promoted it on plumbing forums and help sites. This was a direct connection with fellow plumbers in a very efficient manner

Twitter became my next favorite channel quite quickly because I realised that many installers had a twitter presence. It became a very very effective method of promotion with many installers getting into tagging our products in on their installation to fellow plumbers, very good social proofing. Nowadays LinkedIn is probably our best social media channel, as we have evolved from installer one product at a time type of selling (all be it via the merchants who sell our products) the specification (new build) market, once cracked, has lead to multiple sales (100’s) per sale rather than the ones and two’s. Most Directors and high level positions in the industry have LinkedIn profiles, they do not have twitter profiles. Although they are not the decision makers they are very good and powerful influencers

The ”company” twitter account, promotes the product with a human touch, I flit between “corporate” and personal voice, of late twitter has become a bit of a dessert with many companies not getting very much engagement. LinkedIn does get conversation engagement but post myself and Andy put out regularly get 2-3000 views and goes as high as 5000.

What’s your greatest fear? That I fail to meet our customers expectations

Looking back, what’s one thing you wish you understood better before you ever got started? How to deal with negativity and trolling on social media. But it was a trial by fire and I have learnt how to deal with it at an embryonic stage so there was less of an audience listening.

What are the strategies that helped you become successful in your journey? Always thinking about the motivation of why people buy a product, what their hot buttons are and allowing them to get used to the idea by storytelling the benefits of the product rather than getting upset or angry that they didn’t get the concept!

What keeps you going when things get tough? My belief that there is always a way through, round or over a problem. For this I take my inspiration from my plumbing work – There is never a problem that I cant solve given sufficient time and/or money

Any message for our readers.

If you have a dream and the dream is viable, do the things that support the growth of that dream consistently but never become obsessed by the dream. Always be willing to alter direction and be very aware of the “door of opportunity” opening to you and/or take advantage and alter your plans if that moves you forwards. Trust your own judgement but be mindful of other peoples feedback.

Keep more than one interest at the center of your life so you do not become obsessed by your one big dream. Keep a continual interest in your private/family life they are your best support system and if you loose that everything gets worse quickly and dreams get put on hold sometimes for years

Ask yourself, Does what I am doing help me progress my dream?

Does the current design actually solve a problem or have I invented a product that doesn’t need an answer or solution

Can I produce the product at a price that doesn’t make a too high a hurdle to the purchase decision – The higher the price the more the price objection from the customer will be

Is the price I am asking, a price that is perceived to be too expensive? Can I sell the product at a price that is seen to be great value

When inventing a product, know your prices for production, tooling and IP make sure you are financed or can get the finance to avoid the financial spiral of cash death.

Never give up your day job until you have enough steady and reliable income to move your wages over to the new full time job, until then the money coming from your current job finances the roof over your head and the food on the table, never put your house on the line for your dream, it shouldn’t have to be that big a gamble, if it becomes that big a gamble you have left your current job too early.

 

How can people connect with you?

[email protected]

Please visit the website for more information www.hotun.co.uk

Categories
News

An interview with Russell Armstrong – The Managing Director and founder of RA Tech UK Ltd

Please tell us something about yourself.

I am a qualified (HND) heating and ventilation design engineer and as part of that a design draftsman. I have worked in professional sales (in the HVAC industry) and back in 2001 I started out with my own business installing kitchens and bathrooms (Integrated Interiors). A few years later (2007) I got married to Ally and moved from Nottingham to Derby and re-branded my business to be a plumbing minor works and small repairs company – iiplumbing. It was whilst I was doing a job for a local company that I got the inspiration to develop a product that I needed but couldn’t find existed. That was to become the product I invented!

 

How did you get into what you do right now? Please tell us more about your journey.

I am an avid watcher of The Apprentice. Every year I thought I could do those tasks way better than the candidates, the task subjects, (marketing, treasure hunt, sales, production, pitching, branding etc) all seemed to be types of projects that I might be able to do well. I decided I would at least make an application for the show (even though at 50 (at the time) I probably wouldn’t be accepted) but if I did make an application I would at least have to have a credible business idea. I was therefore looking for ideas. When the concept of hotun came to me, I thought that that could be the perfect business idea. Alan Sugar was after all, a product person. But me being me, just having an idea didn’t seem enough, so I decided to work out a design and draw it up as a concept. Once I had done that I just wanted to prove the concept at least works, so my wife’s uncle (in law), who designed, drew and 3D printed scale models accepted to turn my 2D drawing into a 3D cad model that enabled me to do a 3D version of my tundish. (I still have the product in our display cabinet!)

I cobbled together a valve and spring and tested the unit on my system at home, and amazingly it worked really well! So much so that I took the concept from a business idea into a “what could I develop here” idea

I knew that I was onto something because if I, as a plumber, would think this is a good idea and made a plumbers life easier & quicker, then I was sure that other plumbers would think the same, as long as I could manufacture the product at the right price to sell into the supply chain giving everybody their desired margins and the product still arriving at the trade counter at a price a plumber/installer would think was good value.

It took me roughly 12 months from that point to a point of having a working prototype (still 3D printed) and a further 6 months to get the tooling. In the process I had to:

Employ a company to take on the design development to produce a design suitable for injection molding (they were based in Derby) Employed a company who could manufacturer the injection molding tooling and then carry out the production and assembly (They were based in Derby)

I found a company near me in Hatton who specialized in doing rubber moldings (for the valves)

I needed a manufacturer of precision lightweight springs, I find one in Nottingham

Then I needed a company who could manufacture bespoke shoulder bolts. They came from further afield (In Liverpool)

 

Who are your role models?

Im not sure I have any role models in the way that the question is normally asked. I don’t think “I want to be like Alan Sugar, Richard Branson” etc. I have taken many of my life’s values (honesty, integrity, work ethic) from my Mum and Dad who both went through really tough financial times, they took on a failing business and built it up to a thriving and profitable livelihood. My dad was also responsible for me aiming to get a trade under the guidance of having a trade I would never be out of work. The trade I got into was the HVAC industry and although, at times I have had periods of no work, it has meant I now have a business that could become a legacy for my family.

 

What inspires You?

I love to hear about peoples successes. There is nothing more intoxicating to me than to hear how someone has taken the journey from start, to a point of achievement.

 

Please tell us about your brand/s.

RA Tech

 

The company name started out as a rational to use the branding colour gold within my corporate colours. According to the internet, RA is the Sun

god, he was the most important God the Lord of all the Gods, his power is that of creation! Fittingly my initials are also RA and can be combined as well with Russell and Ally. The branded ra in a shining Gold with the sun glinting off of the “r” wrapped around the “a” also depicts arms behind the “a” in a supporting and loving way but also showing them intrinsically supporting of each other and combined together.

Avoiding the use of my actual name and developing a company name that was not directly associated with the HVAC industry also created the space to evolve into any industry that came across my path that I thought would augment the business without being branded bound.

To that extent I did take inspiration from Alan Sugar and AMStrad (Alan Michael Sugar trading) and to a certain extent the Virgin brand, which has famously many different product portfolios behind its belt.

 

hotun

Whilst RA Tech would be the company, the product also had to establish its own brand identity and it had to do that fast. I started out leading with the product brand rather than the company. The product was most important to establish. My initial name was Hot tun or Hottun (hot tundish). I knew that different UK accents would put different spins on the pronunciation, but in creating an indistinct pronunciation also created a talking point “how do I pronounce that?” This established product awareness in a fun and friendly way. From my own perspective, I am from Essex and Hertfordshire, I have a tendency to drop the H, so Hottun becomes ‘otun, but in (posh?) BBC English one might pronounce it hoe-tun (as in toe). I also wanted to try and emulate the success of the brand Hoover being associated with the verb to hoover the floor, not vacuum, after all, even people with Dysons still hoover the floor!

 

If I could create the legacy of installers/plumbers always wanting the tundish called hotun, then they would always ask for a hotun even when putting a rival product in. The generic name for the product has evolved to become a dry trap tundish. So once I can establish the hotun dry trap tundish as a generic product it has a good chance of rolling off the tongue

I had a logo design company do some concepts of the name and stylized logos. The inverted triangle was my favorite. It showed the wide part of the tundish leading to the piped outlet. The designer had it in a solid red but I added the gold/yellow lines to bring in that colour from the RA and the tech in red to reflect the red in the triangle. For different colour combinations (for different colour back grounds) we can have (without losing brand) the word hotun in red, yellow/gold or black, likewise the

word “tech” can be altered to suit to match or contrast with the use of those three colours.

The design company did suggest to drop one of the T’s from Hottun. This stopped the product becoming a double barreled name and easier to pronounce, so Hot- tun (two distinct separate syllables) became hotun and the word could become very easily “slanged” to ‘otun or “hoetun” but both being a “slurred” double syllable. I dropped the capital H to a lower case h to try and have a talking point and create interest and to try and encourage the use of it becoming a hoover the floor type brand association.

As a matter of interest the way hotun is now pronounced makes it very easy to combine with dry trap tundish. The hotun dry trap tundish is easier to combine than Mactun dry trap tundish or Teslatun dry trap tundish as both of those names are distinct two syllable names.

The product brand name “hotun” also lends itself to other add on brand names like, hotun hiflo, hotun shield, hotun detect etc and so grows that family of products

The combined logo is meant to be read “hotun by RA tech” leaving the reader know the product generic brand “hotun” and also get used to the company brand name “RA Tech” being associated with a tried and tested, successful product.

 

Strap lines that have evolved with the brand names

 

hotun – its not just a tundish

 

hotun hiflo – the tundish evolved

 

hotun detect – it makes hotun sense

 

Are also fun and describe the product quickly

 

What’s your most memorable experience?

I have had so many different “memorable” experiences its difficult to choose the most!

 

Climbing an 80 foot tree when I was 14 to rescue a crashed model turbo fan remote controlled aircraft

 

Getting stuck on a welsh mountain (school trip) at 13 getting (mild) hypothermia

 

Scoring 60 goals in one season for my Scout football team

 

Playing chess for the junior school chess team sitting there in the school canteen but being so nervous that I was shivering so much I was almost sick!

Buying my second car (my dream car at the time) a 3.0 S Ford Capri and nearly wrapping it round a roundabout because the brakes were no good

But probably, getting an email from Worcester Bosch saying they like my product and why don’t I go in to have a chat with them and when I did, they told me that my invention had solved a problem that they had been trying to solve for 2 – 3 years!

 

Which social media channels work best for promoting your work? What exactly do you do on the social media channel that makes it work for you?

When I first brought hotun to market, I promoted it on plumbing forums and help sites. This was a direct connection with fellow plumbers in a very efficient manner

Twitter became my next favorite channel quite quickly because I realised that many installers had a twitter presence. It became a very very effective method of promotion with many installers getting into tagging our products in on their installation to fellow plumbers, very good social proofing. Nowadays LinkedIn is probably our best social media channel, as we have evolved from installer one product at a time type of selling (all be it via the merchants who sell our products) the specification (new build) market, once cracked, has lead to multiple sales (100’s) per sale rather than the ones and two’s. Most Directors and high level positions in the industry have LinkedIn profiles, they do not have twitter profiles. Although they are not the decision makers they are very good and powerful influencers

 

The ”company” twitter account, promotes the product with a human touch, I flit between “corporate” and personal voice, of late twitter has become a bit of a dessert with many companies not getting very much engagement. LinkedIn does get conversation engagement but post myself and Andy put out regularly get 2-3000 views and goes as high as 5000.

 

What’s your greatest fear?

That I fail to meet our customers expectations

 

Looking back, what’s one thing you wish you understood better before you ever got started?

How to deal with negativity and trolling on social media. But it was a trial by fire and I have learnt how to deal with it at an embryonic stage so there was less of an audience listening.

 

What are the strategies that helped you become successful in your journey?

Always thinking about the motivation of why people buy a product, what their hot buttons are and allowing them to get used to the idea by storytelling the benefits of the product rather than getting upset or angry that they didn’t get the concept!

 

What keeps you going when things get tough?

My belief that there is always a way through, round or over a problem. For this I take my inspiration from my plumbing work – There is never a problem that I cant solve given sufficient time and/or money

 

Any message for our readers.

If you have a dream and the dream is viable, do the things that support the growth of that dream consistently but never become obsessed by the dream. Always be willing to alter direction and be very aware of the “door of opportunity” opening to you and/or take advantage and alter your plans if that moves you forwards. Trust your own judgement but be mindful of other peoples feedback.

Keep more than one interest at the center of your life so you do not become obsessed by your one big dream. Keep a continual interest in your private/family life they are your best support system and if you loose that everything gets worse quickly and dreams get put on hold sometimes for years

 

Ask yourself,

 

Does what I am doing help me progress my dream?

Does the current design actually solve a problem or have I invented a product that doesn’t need an answer or solution

Can I produce the product at a price that doesn’t make a too high a hurdle to the purchase decision – The higher the price the more the price objection from the customer will be

Is the price I am asking, a price that is perceived to be too expensive? Can I sell the product at a price that is seen to be great value

When inventing a product, know your prices for production, tooling and IP make sure you are financed or can get the finance to avoid the financial spiral of cash death.

Never give up your day job until you have enough steady and reliable income to move your wages over to the new full time job, until then the money coming from your current job finances the roof over your head and the food on the table, never put your house on the line for your dream, it shouldn’t have to be that big a gamble, if it becomes that big a gamble you have left your current job too early.

 

How can people connect with you?

Please visit the website for more information www.hotun.co.uk

Categories
News

An interview with Russell Armstrong – Managing Director and founder of RA Tech UK Ltd

Please tell us something about yourself.

I am a qualified (HND) heating and ventilation design engineer and as part of that a design draftsman. I have worked in professional sales (in the HVAC industry) and back in 2001 I started out with my own business installing kitchens and bathrooms (Integrated Interiors). A few years later (2007) I got married to Ally and moved from Nottingham to Derby and re-branded my business to be a plumbing minor works and small repairs company – iiplumbing. It was whilst I was doing a job for a local company that I got the inspiration to develop a product that I needed but couldn’t find existed. That was to become the product I invented!

 

How did you get into what you do right now? Please tell us more about your journey.

I am an avid watcher of The Apprentice. Every year I thought I could do those tasks way better than the candidates, the task subjects, (marketing, treasure hunt, sales, production, pitching, branding etc) all seemed to be types of projects that I might be able to do well. I decided I would at least make an application for the show (even though at 50 (at the time) I probably wouldn’t be accepted) but if I did make an application I would at least have to have a credible business idea. I was therefore looking for ideas. When the concept of hotun came to me, I thought that that could be the perfect business idea. Alan Sugar was after all, a product person. But me being me, just having an idea didn’t seem enough, so I decided to work out a design and draw it up as a concept. Once I had done that I just wanted to prove the concept at least works, so my wife’s uncle (in law), who designed, drew and 3D printed scale models accepted to turn my 2D drawing into a 3D cad model that enabled me to do a 3D version of my tundish. (I still have the product in our display cabinet!)

I cobbled together a valve and spring and tested the unit on my system at home, and amazingly it worked really well! So much so that I took the concept from a business idea into a “what could I develop here” idea

I knew that I was onto something because if I, as a plumber, would think this is a good idea and made a plumbers life easier & quicker, then I was sure that other plumbers would think the same, as long as I could manufacture the product at the right price to sell into the supply chain giving everybody their desired margins and the product still arriving at the trade counter at a price a plumber/installer would think was good value.

It took me roughly 12 months from that point to a point of having a working prototype (still 3D printed) and a further 6 months to get the tooling. In the process I had to:

Employ a company to take on the design development to produce a design suitable for injection molding (they were based in Derby) Employed a company who could manufacturer the injection molding tooling and then carry out the production and assembly (They were based in Derby)

I found a company near me in Hatton who specialized in doing rubber moldings (for the valves)

I needed a manufacturer of precision lightweight springs, I find one in Nottingham

Then I needed a company who could manufacture bespoke shoulder bolts. They came from further afield (In Liverpool)

 

Who are your role models?

Im not sure I have any role models in the way that the question is normally asked. I don’t think “I want to be like Alan Sugar, Richard Branson” etc. I have taken many of my life’s values (honesty, integrity, work ethic) from my Mum and Dad who both went through really tough financial times, they took on a failing business and built it up to a thriving and profitable livelihood. My dad was also responsible for me aiming to get a trade under the guidance of having a trade I would never be out of work. The trade I got into was the HVAC industry and although, at times I have had periods of no work, it has meant I now have a business that could become a legacy for my family.

 

What inspires You?

I love to hear about peoples successes. There is nothing more intoxicating to me than to hear how someone has taken the journey from start, to a point of achievement.

 

Please tell us about your brand/s.

RA Tech

 

The company name started out as a rational to use the branding colour gold within my corporate colours. According to the internet, RA is the Sun

god, he was the most important God the Lord of all the Gods, his power is that of creation! Fittingly my initials are also RA and can be combined as well with Russell and Ally. The branded ra in a shining Gold with the sun glinting off of the “r” wrapped around the “a” also depicts arms behind the “a” in a supporting and loving way but also showing them intrinsically supporting of each other and combined together.

Avoiding the use of my actual name and developing a company name that was not directly associated with the HVAC industry also created the space to evolve into any industry that came across my path that I thought would augment the business without being branded bound.

To that extent I did take inspiration from Alan Sugar and AMStrad (Alan Michael Sugar trading) and to a certain extent the Virgin brand, which has famously many different product portfolios behind its belt.

 

hotun

Whilst RA Tech would be the company, the product also had to establish its own brand identity and it had to do that fast. I started out leading with the product brand rather than the company. The product was most important to establish. My initial name was Hot tun or Hottun (hot tundish). I knew that different UK accents would put different spins on the pronunciation, but in creating an indistinct pronunciation also created a talking point “how do I pronounce that?” This established product awareness in a fun and friendly way. From my own perspective, I am from Essex and Hertfordshire, I have a tendency to drop the H, so Hottun becomes ‘otun, but in (posh?) BBC English one might pronounce it hoe-tun (as in toe). I also wanted to try and emulate the success of the brand Hoover being associated with the verb to hoover the floor, not vacuum, after all, even people with Dysons still hoover the floor!

 

If I could create the legacy of installers/plumbers always wanting the tundish called hotun, then they would always ask for a hotun even when putting a rival product in. The generic name for the product has evolved to become a dry trap tundish. So once I can establish the hotun dry trap tundish as a generic product it has a good chance of rolling off the tongue

I had a logo design company do some concepts of the name and stylized logos. The inverted triangle was my favorite. It showed the wide part of the tundish leading to the piped outlet. The designer had it in a solid red but I added the gold/yellow lines to bring in that colour from the RA and the tech in red to reflect the red in the triangle. For different colour combinations (for different colour back grounds) we can have (without losing brand) the word hotun in red, yellow/gold or black, likewise the

word “tech” can be altered to suit to match or contrast with the use of those three colours.

The design company did suggest to drop one of the T’s from Hottun. This stopped the product becoming a double barreled name and easier to pronounce, so Hot- tun (two distinct separate syllables) became hotun and the word could become very easily “slanged” to ‘otun or “hoetun” but both being a “slurred” double syllable. I dropped the capital H to a lower case h to try and have a talking point and create interest and to try and encourage the use of it becoming a hoover the floor type brand association.

As a matter of interest the way hotun is now pronounced makes it very easy to combine with dry trap tundish. The hotun dry trap tundish is easier to combine than Mactun dry trap tundish or Teslatun dry trap tundish as both of those names are distinct two syllable names.

The product brand name “hotun” also lends itself to other add on brand names like, hotun hiflo, hotun shield, hotun detect etc and so grows that family of products

The combined logo is meant to be read “hotun by RA tech” leaving the reader know the product generic brand “hotun” and also get used to the company brand name “RA Tech” being associated with a tried and tested, successful product.

 

Strap lines that have evolved with the brand names

 

hotun – its not just a tundish

 

hotun hiflo – the tundish evolved

 

hotun detect – it makes hotun sense

 

Are also fun and describe the product quickly

 

What’s your most memorable experience?

I have had so many different “memorable” experiences its difficult to choose the most!

 

Climbing an 80 foot tree when I was 14 to rescue a crashed model turbo fan remote controlled aircraft

 

Getting stuck on a welsh mountain (school trip) at 13 getting (mild) hypothermia

 

Scoring 60 goals in one season for my Scout football team

 

Playing chess for the junior school chess team sitting there in the school canteen but being so nervous that I was shivering so much I was almost sick!

Buying my second car (my dream car at the time) a 3.0 S Ford Capri and nearly wrapping it round a roundabout because the brakes were no good

But probably, getting an email from Worcester Bosch saying they like my product and why don’t I go in to have a chat with them and when I did, they told me that my invention had solved a problem that they had been trying to solve for 2 – 3 years!

 

Which social media channels work best for promoting your work? What exactly do you do on the social media channel that makes it work for you?

When I first brought hotun to market, I promoted it on plumbing forums and help sites. This was a direct connection with fellow plumbers in a very efficient manner

Twitter became my next favorite channel quite quickly because I realised that many installers had a twitter presence. It became a very very effective method of promotion with many installers getting into tagging our products in on their installation to fellow plumbers, very good social proofing. Nowadays LinkedIn is probably our best social media channel, as we have evolved from installer one product at a time type of selling (all be it via the merchants who sell our products) the specification (new build) market, once cracked, has lead to multiple sales (100’s) per sale rather than the ones and two’s. Most Directors and high level positions in the industry have LinkedIn profiles, they do not have twitter profiles. Although they are not the decision makers they are very good and powerful influencers

 

The ”company” twitter account, promotes the product with a human touch, I flit between “corporate” and personal voice, of late twitter has become a bit of a dessert with many companies not getting very much engagement. LinkedIn does get conversation engagement but post myself and Andy put out regularly get 2-3000 views and goes as high as 5000.

 

What’s your greatest fear?

That I fail to meet our customers expectations

 

Looking back, what’s one thing you wish you understood better before you ever got started?

How to deal with negativity and trolling on social media. But it was a trial by fire and I have learnt how to deal with it at an embryonic stage so there was less of an audience listening.

 

What are the strategies that helped you become successful in your journey?

Always thinking about the motivation of why people buy a product, what their hot buttons are and allowing them to get used to the idea by storytelling the benefits of the product rather than getting upset or angry that they didn’t get the concept!

 

What keeps you going when things get tough?

My belief that there is always a way through, round or over a problem. For this I take my inspiration from my plumbing work – There is never a problem that I cant solve given sufficient time and/or money

 

Any message for our readers.

If you have a dream and the dream is viable, do the things that support the growth of that dream consistently but never become obsessed by the dream. Always be willing to alter direction and be very aware of the “door of opportunity” opening to you and/or take advantage and alter your plans if that moves you forwards. Trust your own judgement but be mindful of other peoples feedback.

Keep more than one interest at the center of your life so you do not become obsessed by your one big dream. Keep a continual interest in your private/family life they are your best support system and if you loose that everything gets worse quickly and dreams get put on hold sometimes for years

 

Ask yourself,

 

Does what I am doing help me progress my dream?

Does the current design actually solve a problem or have I invented a product that doesn’t need an answer or solution

Can I produce the product at a price that doesn’t make a too high a hurdle to the purchase decision – The higher the price the more the price objection from the customer will be

Is the price I am asking, a price that is perceived to be too expensive? Can I sell the product at a price that is seen to be great value

When inventing a product, know your prices for production, tooling and IP make sure you are financed or can get the finance to avoid the financial spiral of cash death.

Never give up your day job until you have enough steady and reliable income to move your wages over to the new full time job, until then the money coming from your current job finances the roof over your head and the food on the table, never put your house on the line for your dream, it shouldn’t have to be that big a gamble, if it becomes that big a gamble you have left your current job too early.

 

How can people connect with you?

[email protected]

Please visit the website for more information www.hotun.co.uk

 

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Howard University Alumna Dackeyia Q. Sterling Launches New Entertainment Career Database

Breakthrough platform helps entertainment professionals, emerging talent and college students find career opportunities

OCTOBER 7, 2020 – Howard University alumna Dackeyia Q. Sterling has launched Entertainment Career Center: The Database, an online subscription database that helps entertainment industry professionals, emerging talent and college students find new career opportunities and sharpen existing skills in Fashion, Film/TV, Gaming, Music and Sports.

Sponsored by the Nickelodeon Writing Program, Entertainment Career Center offers up-to-date listings, inspiration, career information and much more. Users can access and browse 15 different categories ranging from career sites and internships to entertainment fellowships, grants, scholarships, staffing agencies, streaming services, training programs and more – with one simple tool.

“We have streamlined the entertainment career-search process,” said Sterling. “Our team is thrilled to deliver a scalable platform that serves and supports subscribers,” Sterling shared. “We know our users rely on technology and accuracy to stay connected, engage in learning, and tap into their creativity. Rather than sifting through endless lists of search engine results and pages, our customers can source the entire industry quickly with this easy-to-use database. We are excited as we partner with the educational, tech and entertainment sectors, especially at this important time.”

The world premier database is up and running, and industry professionals and college students can visit it now to learn more. Details are available at https://www.entertainmentcareercenter.com/.

About Entertainment Career Center: The Database

Entertainment Career Center is the all-in-one database of Fashion, Film/TV, Gaming, Music and Sports career opportunities.

About Dackeyia Q. Sterling

Dackeyia Q. Sterling is Founder of the Entertainment Power Players® Directory, Entertainment Career Center: The Database and Get Published…For Real! She is a #1 Amazon best-selling author and former Hollywood literary agent who launched her career as a production associate at National Public Radio (NPR) in Washington, D.C.

Media Contact
Company Name: Key Quest Publishing
Contact Person: Media Relations
Country: United States
Website: www.EntertainmentCareerCenter.com

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“Temptations” a new single by Daniel Di Angelo

R&B singer Daniel Di Angelo is back with a new hit record.

Temptations is a sexy and precise R&B song that draws out the feelings of a committed man into a crazy lifestyle.

It was produced, written, recorded, and performed by Daniel.

The song speaks about how it feels to have women chasing you and tempting you while being loyal to your current partner.

Daniel’s emotions intensify as going along in this accurate song. He depicts a situation where his lies have become so bitter that his girlfriend thinks he is in a different country than where he currently is. This song is a rollercoaster of emotions, and it is both sexy and intimate.

The 23-year-old Miami artist is gaining momentum with this song as it has been featured on a large number of influencers social media and added to many playlists on Apple Music, Spotify, and Youtube.

You can check out ‘Temptations’ here:
https://www.youtube.com/watch?v=951WSYZwVsg

Follow Daniel Di Angelo on Instagram:
https://www.instagram.com/kissherdesire/

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Guide To Buying An Engagement Ring.

An engagement ring is a symbol of a marriage proposal, and therefore, of the beginning of your new life. It indicates that you are loved, and the person presenting the engagement ring desires to officialize the relationship.

 

Engagement rings can be of any type, but the most widely preferred type is the diamond engagement rings Hollywood. Indeed, there are no real rules about buying or wearing a diamond engagement ring Hollywood – you go with what you are comfortable with. At times, cultures and traditions determine certain aspects. For instance, people belonging to western cultures usually wear an engagement ring on the third finger of their left hand, while other cultures consider the left hand unlucky, and therefore prefer wearing an engagement ring on the right. At Gray and Sons, we have a wide variety of diamond engagement rings Hollywood, worthy of your special day.

 

Engagement Ring VS Wedding Ring.

As the names suggest, engagement rings are presented while proposing for marriage, while wedding rings are exchanged during the actual wedding ceremony. Commonly, engagement rings are more ostentatious and prominent than wedding rings.

If you are about to present wedding rings, you might be wondering where to wear the engagement ring during the wedding celebration. If you normally wear the engagement ring on the left hand, it is usual practice to shift it to the right temporarily, while you put on the wedding ring on your left hand.

 

How Much Should An Engagement Ring Cost?

Elders often preach that an engagement ring should cost around three times your monthly salary or wage. Even though most lessons preached by older people are timeless and valuable, this one is an exception.

The truth is that there is no ‘right’ amount to spend on an engagement ring; just like we mentioned at the start of the blog, you go with an amount that you are comfortable with. The most important thing is that the amount you spend on your ring should be aligned with your budget, needs, and preferences.

 

Popular Metals For Engagement Rings:

Even though diamond engagement rings Hollywood still lead the way, some other popular metals are used to design engagement rings. One of those is platinum (people also go for white-gold, if they are looking for a platinum appearance but at reduced costs).

In the recent past, though, rose gold rings have also observed significant growth and popularity. This was a popular metal during the latter half of the nineteenth century. Today, it is acknowledged for its romantic appearance and aura and fits particularly well with vintage-inspired styles of rings.

 

How to Choose the Right Diamond:

While answering this question, the 4Cs are your best friends. These stand for carat, cut, clarity, and color. Even though you should master all four of these, it is important to pay particular attention to the ‘cut’. If the diamond has not been cut correctly, it will affect the overall beauty, style, and appearance of the engagement ring.

 

Conclusion:

The idea of choosing the perfect engagement ring might seem overwhelming to you. This guide was an attempt to ease some of your vital concerns and answer some of the most pressing questions. In addition to that, the experts at Gray and Sons will be more than willing to help you out with any other queries or doubts that you might be having.

Address: 9595 Harding Ave, Surfside, FL 33154

Hours:

Closed ⋅ Opens 10AM Sat

Phone: (305) 900-4531

grayandsons.com

 

 

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Daryl Guberman Makes Powerful Video Exposing ANSI’s Need for Impartial Oversight From US-Based Federally Recognized Organization

The quality organization ANSI is facing many credibility and even loyalty issues and questions. Authority in the same space, Quality Expert Daryl Guberman has presented a solution to these concerns in a recent YouTube video.

 

When companies trust an organization to look at their quality standards there is an expectation of transparency, trustworthiness, and professionalism. Also for American companies, in this challenging world, many want to know the organization they work with regarding quality are also firmly loyal to the United States. Sadly, all of these areas are lacking in 2020 when it comes to the major quality organization the American National Standards Institute (ANSI). Quality expert Daryl Guberman, founder of Guberman-PMC, recently addressed ANSI President Joe Bhatia and the organization itself in a hard hitting new YouTube video, “ANSI’s “CRITICAL NEEDS FOR IMPARTIAL OVERSIGHT” By US-Based Organization Federally Recognized”. Guberman is well known for his close to four decades of experience in the area, his passion, and his unswerving loyalty to America and its allies. This and much more all come across very clearly in the new video.

 

“ANSI absolutely needs oversight from an organization that is US-based and recognized Federally,” commented Guberman. “This will help answer any questions about Chinese influence in ANSI or in its lack of work ethic that we keep hearing about again and again. If they are unable to regulate themselves, someone else trustworthy needs to. ANSI has a huge responsibility due to its role in quality, its not just a means for people like Joe Bhatia to get rich.”

 

Guberman has certainly been the nation and the quality industry’s most prolific voice both pointing out and breaking down in easy to understand ways how ANSI and a few other orgs are taking advantage of their position as well as of companies who may not be as well versed in the quality area. Or know of ANSI’s ties to China, Iran, and other enemies of America. Guberman has educated both through his YouTube channel and directly answering questions without fail on this vital subject for American business.

 

Guberman-PMC is the leading independent quality assurance company in the United States. They are always interested in discussing potential clients’ quality needs and how they can meet them in transparent and affordable ways.

 

“Guberman added,, “In the past, Mr. Bathia has chosen to either ignore or refuse to discuss the importance of proper and effective oversight for ANSI, which is why I’m taking this matter public. My objective is to bring much needed attention to the inconsistencies within the standards community involving oversight controversies of registrars and accreditation bodies. Refusing to acknowledge the problem is a dangerous game to play, particularly when loss of life is at stake as shown by the increasing number of quality failures at Boeing, Lockheed as well as manufacturers of medical implants, and other critical components manufacturers under ANSI standards. Guberman concluded, “ANSI and other quality standards organizations should welcome such criticism, and discuss possible solutions, rather than expect these deeply concerning problems to just vanish in thin air. For God’s sake Joe, don’t ignore these red flags and the dangers it clearly brings to airline passengers, hospitalized patients, and every day consumers purchasing products and services under ANSI’s standards.”

 

Expect Guberman’s eye-opening video series to continue.

 

For more information be sure to visit http://dguberman.com.