The Day As It Unfolds

Google Chrome to Begin Blocking Website Redirects to Protect Users


Google is updating the Chrome browser with the capability to block website redirects to improve the browsing experience of its users. The latest update will become available to the general public as a part of Chrome 64 sometime in early 2018.

The tech giant has three different plans to combat the menace of website redirects. Talking about its bid to update the browser in a blog post, Google says: “One piece of feedback we regularly hear from users is that a page will unexpectedly navigate to a new page, for seemingly no reason. We’ve found that this redirect often comes from third-party content embedded in the page, and the page author didn’t intend the redirect to happen at all. To address this, in Chrome 64 all redirects originating from third-party iframes will show an infobar instead of redirecting, unless the user had been interacting with that frame. This will keep the user on the page they were reading, and prevent those surprising redirects.”

When users interact with online content, things can sometimes go wrong. Acknowledging this, and talking about its bid to make browsing safer, Google says: “One example that causes user frustration is when clicking a link opens the desired destination in a new tab, while the main window navigates to a different, unwanted page. This is effectively a circumvention of Chrome’s pop-up blocker, one of users’ favorite features. Starting in Chrome 65 we’ll also detect this behavior, trigger an infobar, and prevent the main tab from being redirected. This allows the user to continue directly to their intended destination, while also preserving the context of the page they came from.”

Google also announced that it was launching the “Abusive Experiences Report alongside other similar reports in the Google Search Console.” The company says: “Site owners can use the report to see if any of these abusive experiences have been found on their site and improve their user experience. Otherwise, abusive experiences left unaddressed for 30 days will trigger the prevention of new windows and tabs.”

The company ended by saying: “Together, these protections will dramatically improve users’ web browsing experiences while still allowing them access to all that the web has to offer.”

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