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Facebook Unveils Creator App for Live Broadcasts


Facebook has unveiled new tools to in an attempt to get video creators to join its platform.

The app is calles Facebook Creator and is aimed at helping the community create original videos, broadcast live with exclusive features, and connect with their fan base on the social media site.

Talking about the new app in a blog post, Chris Hatfield, Product Manager, Video at Facebook says: “We understand that creators have specific needs, and we’re committed to helping them on their journey as they grow and find their community. As part of this commitment, we’re announcing two initiatives to help creators unleash their creativity: an app that helps creators manage their presence on Facebook and a central destination where creators can get the resources they need to improve and grow.”

The app has a range of features for content creators. Hatfield explains: “If you’re a creator, there are a range of features for you:

  • Live Creative Kit: Access exclusive tools that make it easy to create live broadcasts with a personalized and fun feel. Creators can add intros as openers to their live broadcasts, outros that conclude them, custom live stickers that viewers can use to interact, and graphic frames to create a consistent brand.
  • Community Tab: Connect with fans and collaborators with a unified inbox, which centralizes comments from Facebook and Instagram, and messages from Messenger.
  • Camera & Stories: Use fun camera effects and frames and easily crosspost content to other platforms. Creators can also access Facebook Stories to engage with their fans.
  • Insights: Easily access metrics to inform content creation, including analytics about your Page, videos and fans.”

Facebook has also launched a new website for creators. The new website features tips on creating great videos, connecting with fans, and growing on Facebook.

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